photo credit: Sonny Dickson
Today, I expect Apple to make a mistake. Now, I could be wrong, but here is my brief prediction for today’s press conference.
Apple will announce the new iPhone “5S” – faster than the iPhone 5, 128 GB of storage, and available in traditional white, black, and the new Champagne Gold. Distinct from that will be the iPhone “5C” – a phone nearly identical to the current iPhone 5, but available in a variety of new colors, similar to the old iPod lineup. A rainbow of color available, but on an underwhelmingly basic phone.
Why this is a mistake: Apple is simply leaving money on the table. While I have no doubt that people who already own the iPhone 5 would drop everything just to have a green or blue or pink iPhone 5 (and thus Apple is still going to make money) those same people would also love to have the “upgraded” and higher performing “5S” type model. But the 5S, I believe, is going to remain exclusive, and only be available in one new color – so that the elite status of the iPhone 5S owner can be shown off.
Others have made similar predictions, but I seem to be the only one out there who thinks this is a terrible idea on Apple’s part. Microsoft just picked up Nokia and is going to start gaining steam. Google already has the Motorola team and is working on future Nexus devices. Competition is heating up, and the iOS7 announcement didn’t seem to really “do the trick” for a lot of people. Apple’s responsibility to its shareholders is to profit as much as possible. The person who wants a cool color can also be the person who wants a faster phone. Again, my prediction is that the 5C will be more budget priced and the specs will be nearly identical to the existing iPhone 5, but the “5S” that is likely to launch with the new champagne gold color I expect to add a little bit of CPU performance, possibly even 128GB of storage, because, why not? So will Apple actually make this mistake? Or am I off base and all of the speeds, and sizes, and color options will be available to all buyers? We’ll find out. But I’ll tell you one thing: I expect sales of clear iPhone cases to rise!