Safran Digital helps Xbox go Hollywood

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It’s all over the inter tubes. I don’t even know what to say, or what to think. Introducing exclusive video content to the Xbox Live Marketplace? It’s going to be tough without a massive marketing rush in advance, and at least a pilot episode being available for free download. And they want these shows to be ad supported (as mentioned in the first article I link to) – but if I buy it from the marketplace, should there be ads? There’s a lot more to be discovered about this recent announcement!