Where Microsoft's "to the cloud" ads fall short

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I think most people get that I’m a Microsoft Fan-Boy. A self-admitted Windows lover, Xbox lover, Windows Mobile addict, Microsoft product junkie. That’s why I don’t like being critical of Microsoft, but they just keep missing the point.

Android, and specifically even Motorola Droid commercials, often advertise how Product X is “just one of thousands of apps” available on the Droid. They plug the product, tell you what it does, all kinds of great things – and this is putting money in someone else’s pocket (though I’m sure some sort of scheme was worked out to get a product promoted).

Meanwhile, Microsoft gives all the glorty to “the cloud” – without ever telling you what it is, how it works, or how to actually use it.


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Now, I know the concept of the cloud is still a bit abstract for many home PC users, but when Microsoft shows off some great video conferencing software, it sure would be nice if I knew the name of it so that I could start video conferencing with my parents (note: I, frankly, still have no idea what cloud-product is being featured in this ad – can Live Messenger share a video while 2 people video chat?). I just think that the ads should at least feature the name of the Windows application that actually lets you do these things. It’s out there, it’s self promotional, it’s easy. Why is it so hard for Microsoft advertising partners to figure out?

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