On my drive home from work, I heard an article on (yes, again) NPR, discussing how boring cable TV had gotten. First of all, why this counts as news is beyond me. I’ve hated most things on TV as long as I’ve been alive, save for a grand total of maybe 10-15 shows in my life time.
This NPR article kept coming back to the same point; the big crux of the article was “remember the good ol’ days of cable?” No, Pappy, I don’t.
In my life time, and in all likelihood the lifetime of anyone reading this, “cable” has been synonymous with “television.” There are lots of “cables” running all around my house these days. I grew up with “basic cable” – which still meant, even when I was about 10, I had over forty channels to pick from. Now I have a “cable box” that goes up in to the thousands. And it seems that, no matter how many ways people are cutting corners to get through this ongoing depression (I’m sorry, recession that neglects to take in to account underemployed), cable TV is one of those things that people are keeping. It’s not only a comfort, but it’s commonplace. Your life would feel empty without it, because you’ve had it as far back as you can remember. Your cell phone, for many who aren’t quite as bound to it as I am, is a new fangled gadget of convenience, or your home phone an unnecessary burden. These can be dropped. But cable TV? No way would someone give up something that’s been part of their daily life for over twenty years!
The article’s author, Andrew Wallenstein, used antiquated reasoning to justify why cable has cleaned up it’s act a bit, even saying things like “They’re courting advertisers just as big as the broadcasters at this point.” To me, that’s asinine. They’re not just courting them, and it’s not a new development. For nearly a decade I’ve seen the same advertisements be it during a live sporting event, a 10-plus-year-old re-run of The Simpsons, or The Daily Show on Comedy Central. It didn’t matter if it was “network” or “cable” – the advertisers have been the same, and in general, the content has been the same. I would wager that the majority generation doesn’t understand the difference between broadcast and cable, they just know that when your cable bill is late, only a couple of channels work – but that has nothing to do with the FCC standards imposed on the content of the cannels, as far as my peers know.
I think, with that government mandated “switch to digital” – the terms “broadcast” and “cable” should’ve gone by the way-side, as a way of defining the content on a channel. It’s absurd and antediluvian, stop saying it: your readers, viewers, and listeners have no idea what you’re talking about.