New Marketing Vocabulary and Images from Microsoft

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The holiday marketing season is almost upon us. As soon as the vampires go away, the trees and fake snow will come out. Along with a few new marketing gimmicks from Microsoft. “Jellies,” “Arcs,” “Circle Connection Swirls,” and “Less Tech, More Fun” – if you don’t know these terms, it’s something to look out for in an Xbox 360 aisle near you.

On September 23rd, Microsoft released a little bit of information to the partners about new advertising techniques and methods, trying to show the lighter and more family oriented ideas behind the Xbox 360. As seen above, these new “Jellies” logos will provide an attractive candy-like image to your “Rated E For Everyone” displays.

You can now download the entire 58 page document (31.0 MB) in all its straight-from-Microsoft PDF glory. If you’re looking for a reduced file size one (may not open with some older versions of Adobe Acrobat), you can download this 23.3 MB that I trimmed down (file compression, not content removal!).

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