Xbox 360 Blu-Ray rumor still growing…

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Financial Times, GlobeandMail, EETimes, PC World, Wired, BetaNews… you get the picture… EVERYONE is talking about the idea that Microsoft and Sony are in talks to offer a BluRay add on for the Xbox 360.

While I don’t doubt the validity, I honestly doubt that it will happen. You see, Sony will essentially be able to control the price, based on how they offer it to Microsoft. Doing so, they will be able to ensure that the combined cost of the 360 and a Blu Ray player will exceed that of the Playstation 3, which, as we all know, has the ability to play Blu Ray movies out of the box. The only thing Microsoft could truly do to that end is not only minimize, but NEGATE their profits (take a loss on every BluRay add on sold)… while this would give them higher sales numbers, it’s quite an expensive thing to do just for bragging rights (expensive, mind you, does not mean out of Microsoft’s reach).

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