New Xbox Experience November 19: Game Channel Details

You’d better be living under a rock if you haven’t heard that November 19th is the official release date for the New Xbox Experience.

In order to help you better understand changes coming to the dashboard, I got my hands on a Document that was sent to developers in late August and early September. It explained how the new “Games Channel” and Games Marketplace would work, along with the “Game In Tray” feature of the Dashboard. Today, when you select “play Game” from the dashboard blades, you see the Game-Tile of the game, along with a few achievements. With the new Dashboard, the background of the channel will change to show the game you currently have in the tray. PS3 owners know the experience very well.

This was explained in great detail to developers by using this guide, so I encourage you to take a look for just one more glimpse of what we’re getting in to.

New Marketing Vocabulary and Images from Microsoft

The holiday marketing season is almost upon us. As soon as the vampires go away, the trees and fake snow will come out. Along with a few new marketing gimmicks from Microsoft. “Jellies,” “Arcs,” “Circle Connection Swirls,” and “Less Tech, More Fun” – if you don’t know these terms, it’s something to look out for in an Xbox 360 aisle near you.

On September 23rd, Microsoft released a little bit of information to the partners about new advertising techniques and methods, trying to show the lighter and more family oriented ideas behind the Xbox 360. As seen above, these new “Jellies” logos will provide an attractive candy-like image to your “Rated E For Everyone” displays.

You can now download the entire 58 page document (31.0 MB) in all its straight-from-Microsoft PDF glory. If you’re looking for a reduced file size one (may not open with some older versions of Adobe Acrobat), you can download this 23.3 MB that I trimmed down (file compression, not content removal!).